This is the world’s leading and largest online retailer and has an army of affiliate websites promoting its products; if your product ranks on the first page of the website’s search engine, you stand a better chance of making more sales.
Below are some proven ways that will help you in this. Says Ric Dean, Manchester SEO Specialist at Caffeinated Projects. “This will make it easier to focus on each; product title, product description, and product reviews.”
#1 Product Title
This is how you maximize your exposure; before you list your product find out which keywords are ranking high and tailor your title to fit them. – Avoid keyword stuffing. Repetition of your keywords is frowned upon and can lower your ranking. Instead, try to capture keywords in other fields of your product’s page. – Do not include punctuation in the keywords. Instead, use single spacing to separate keywords. Having punctuations on keywords has been blamed for poor search ratings by some people. To capture common customer queries include the following in the product title; Brand, Product Name, Key features, Size, and Quantity.
#2 Product Descriptions
Remember it’s not just about the ratings but conversions; avoid keyword stuffing and use the space to make clients identify with your product without sounding too salesy. – Each bullet point should start with a capital letter. – Do not use punctuation on the bullet points. The common mistake involves the use of full stops and commas. Fragment your sentences and use capitals for subsequent sentences on a bullet point. – These sections should not contain any promotional materials or prices. – Highlight the key features that will target your product demographic. This could be information on contents, country of origin, safe use, storage, contents, skill level, age appropriateness, etc.
#3 Product Reviews
A new product may have an excellent sales record but it’s hard to break to the first page without reviews. The idea here is to get reviews, real and positives ones for that matter. Here are a few tips from the guys behind PuppyGeeks to help you drive up product reviews; – Use a tool such as Sales Backer or Feedback Genius to communicate with your buyers and prompt them for reviews.
Final Word
Share your products on social media to improve your exposure. Use quality photos for your products and ensure that you go through customer feedback to help you improve on your products.
